Synt LLC, 6102 Cherrylawn Circle, Austin, TX 78723. Contact: contact@synt.com.
Who we are and whom this covers
SYNT provides web push notifications, on-site engagement (including Lucky Visit, our reward wheel) and post-purchase messaging to ecommerce websites ("merchants"). This policy covers three groups: merchants who create SYNT accounts; shoppers on merchant websites where SYNT is installed, whose data we process on the merchant's behalf; and visitors to synt.com.
What we collect
From merchants
Account details (store name, owner name, email, phone, store address), plan and billing status. Card details are handled by our payment processors, Stripe or Shopify. SYNT never stores card numbers.
From shoppers on merchant sites, as the merchant's service provider
- Push subscription records when a shopper opts in: the browser push token, browser and operating system, language, time zone, IP address and opt-in time.
- Behavior used to deliver the service: page visits, product views, cart contents and completed orders (order totals and items), with times and an identifier tied to the push subscription.
- Email addresses a shopper submits through Lucky Visit. These are stored by SYNT and passed to the merchant's own marketing list, as Lucky Visit discloses.
- Checkout email for transactional messaging, only on stores that have turned it on. The email is turned into a salted one-way hash used to match an order to an existing push subscription, so the merchant or their review platform can send one post-purchase notification.
- Notification interactions: whether a notification was delivered, clicked or dismissed.
From synt.com visitors
- Contact form: name, email, store address, message, IP address and browser.
- Store preview: the store address you enter. We fetch that store's public pages (name, logo, colors and a few public product names) to build the preview, and keep the saved preview for 90 days so its link works. We send the store's name and public product names to Anthropic to write sample notifications. We do not collect personal data through the preview.
- Sample push notification: if you ask for one, a push subscription record for synt.com, used only to send the sample and kept separate from any merchant's data. You can turn it off in your browser at any time.
- Analytics: we use Plausible, which counts visits and events without cookies and without collecting personal data.
How we use it
To deliver the notifications and on-site features the merchant configures; to show merchants which notifications led to sales; to match completed orders to subscriptions for merchant-initiated transactional messages; to operate, secure and improve the service; to bill merchants; and to answer inquiries. We do not sell personal information, use shopper data for our own advertising, or build profiles across merchants.
Sub-processors and sharing
- Amazon Web Services (US regions): hosting, storage, processing.
- Google Firebase Cloud Messaging: push notification delivery to browsers.
- Stripe: merchant billing for stores not billed through Shopify.
- Shopify: billing and platform integration for Shopify stores.
- Anthropic (directly, and through AWS Bedrock): writes notification copy for merchants using Cruise Control and for store previews on synt.com. It receives brand information and product names, never shopper personal data.
- Plausible Analytics: cookie-free visit statistics for synt.com.
- The merchant and the platforms they choose: data we process for a merchant belongs to the merchant, including their dashboards, their marketing list for Lucky Visit emails and, for transactional messaging, their chosen review partner, which receives only the hashed key described above.
We may also disclose information when the law requires it.
How long we keep it
Push subscription records are kept while the subscription is active and deleted when the browser reports it is gone or after repeated delivery failures. Behavior and notification events are kept in aggregate for reporting and in raw operational logs for up to 24 months. Lucky Visit emails are kept until the shopper or merchant asks us to delete them. Saved store previews are deleted after 90 days. If you've allowed synt.com's own notifications and preview your store, we keep your store's address with your subscription for up to 180 days, so that installing SYNT stops our sign-up reminders. Merchants who uninstall SYNT can ask us to archive or delete their store's data. We honor verified deletion requests within 90 days, except where the law requires us to keep data.
Your choices and rights
Shoppers can turn off push notifications at any time in their browser settings, which stops all notifications. Anyone can contact the merchant or contact@synt.com to access, correct or delete their data. Merchants have the same rights over their account data. We help merchants answer the requests they receive.
Security
Data is encrypted in transit and at rest, access is limited to people who need it, and order matching uses one-way salted hashes rather than email addresses. No system is perfectly secure. If a breach affects a merchant's data, we notify them without undue delay.
Children
SYNT is not directed at children under 13, and we do not knowingly collect their data. We promptly delete any such data we learn of.
Cookies and local storage
SYNT's on-site scripts on merchant stores use browser local storage and a first-party cookie, not third-party advertising cookies, to remember opt-in status, which notification a shopper clicked before buying, and how often Lucky Visit has been shown. synt.com itself sets no analytics cookies.
Where we operate
SYNT serves merchants in the United States and processes data on US infrastructure.
Changes, contact and governing law
We post material changes on this page with a new date. Questions and requests: contact@synt.com; we aim to respond within 30 days. This policy is governed by the laws of the State of Texas, with exclusive venue in the state and federal courts in Travis County, Texas.